football player

We are Purple ACES

trUE & loyal was created to help University of Evansville athletes succeed on a new playing field.

When college athletes became eligible to benefit from their own name, image and likeness (NIL), several alums and prominent Purple Aces donors recognized an opportunity to combine sports industry leaders and put their ”collective” experience to use to empower UE student-athletes to elevate their NIL opportunities — all while allowing them to focus on their academic and athletic responsibilities.

Led by Chris Schoemann, trUE & loyal’s Executive Director and utilizing a team of local and national sports marketing professionals, trUE & loyal is bringing creative and innovative opportunities to this new college athletics landscape.

Ultimately, trUE & loyal’s mission is to empower UE student-athletes to be successful in the brand and marketing landscape, as well as maximize revenue opportunities.